December 1, 2023

TikTok is well-known for the (often outlandish) creativity many of its users possess. Combined with the persuasive ability of the algorithm, beauty influencers have kept dewy body oils selling out over and over again, sent eccentric hairstyles and funky accessories trending with minimal effort, and spread self-proclaimed beauty hacks like wildfire. In a new viral makeup “hack,” BeautyTokers are pouring their liquid foundation into a glass of water prior to application.

Related: 9 TikTok Beauty Trends That Are So Extra—and We Secretly Love Them

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