February 25, 2024

  • Tally has recorded more than 20m predictions in four years
  • Partners include NFL, NBA, NHL teams and Concacaf

Free-to-pay sports prediction platform Tally Technology has raised US$4 million in funding to expand its business and develop a suite of data-driven services for the betting industry.

The oversubscribed seed funding round was led by Acies investments, which focuses on the sports betting and technology sectors, with Tally hoping to benefit from the venture capital firm’s experiences, as well as its financial contribution.

Tally was founded in 2018 by National Football League (NFL) quarterback Russell Wilson and offers white-labelled free-to-play prediction games to sports organisations, broadcasters and brands.

The startup’s current partners, including the NFL’s Los Angeles Rams, Green Bay Packers, and Buffalo Bills, the National Basketball Association’s (NBA) Los Angeles Lakers, and North and Central American soccer federation Concacaf, gain access to fan engagement tools while Tally gains access to valuable data.

Since 2018, Tally has recorded more than 20 million predictions from unique users across the Americas. This database is hugely valuable to third parties, such as bookmakers, who want to learn about individuals’ gaming, betting, and spending habits, as well as their brand preferences.

Specifically, the funding will be used to invest in the data platform, expand operations, and introduce new game types for partners.

“By connecting brands directly to fans, we enhance engagement for some of the world’s most prestigious sports entities and brand sponsors, like AmBev, who can now leverage their first party data to build and own direct, one-to-one relationships with their beer consumers,” said Brad Vettese, Tally chief executive.

“We are thrilled to be partnering with Acies Investments who have great experience within sports technology and sports betting. They will be a major asset as we continue to grow and help our partners build stronger and more engaged audiences.”

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