December 7, 2022

Redington Value, the leading digital distributor in the Middle East and Africa, is zeroing in on its efforts to shrink the growing technology friction, which is the gap between innovation rates versus adoption rates.

The regional value-added distributor for the digital era is participating at the 42nd edition of GITEX Global under the theme of Accelerating Transformation – Addressing Technology Friction, Delivering Innovation’.

Over the years technology has revolutionised organisations, created new business models, and transformed the way we live and do business. In recent times, the innovations are taking place at an accelerated rate and channel partners must be agents of change to deliver these new developments quickly to customers.

Sayantan Dev, President, Redington Value, said, “Today, everyone understands that they must think and act digital to thrive in a digital-led world. This means having the capacity and processes in place to adopt new technologies faster. This is only possible by embracing agility and data-driven decision-making, which is easier said than done. At Redington, we are addressing technology friction by helping channel partners to offer best-in-class solutions from global leaders as well as our own bespoke services, designed to achieve customers’ core objectives. Our aim is to empower partners and customers to accelerate digital transformations”.

Towards reducing technology friction and helping organisations accelerate transformations, the company has unveiled several unique initiatives this year.

The Pitch Room by Redington’, powered by Microsoft, helped channel partners capitalize on solutions from Azure-native Independent Software Vendors (ISVs). Through this close-knit ecosystem for collaborations, Redington is elevating customer experiences and driving digital transformation journeys. Building on the initiative’s resounding success in the UAE, the company now plans to extend The Pitch Room by Redington’ to different regions.

The Vertical’ by Redington is a series of events that will showcase tailored industry-specific digital solutions. The series aim to bring best-in-class technologies for accelerating and enhancing customers’ business for the digital age. The first chapter of The Vertical featured Ed-Tech Summit, an exclusive closed-door event where industry veterans addressed key challenges in education with best-of-breed solutions powered by AWS.

Redington has also recently launched its Managed Security Services Provider (MSSP) brand – DigiGlass by Redington. DigiGlass will help organisations to address evolving cybersecurity issues that are rising in today’s digital economy. With the tagline ‘Digital Security Reassured’, the new MSSP will deliver bespoke solutions for different verticals and help organisations to respond to threats, rethink technological solutions and reframe practices for unified cybersecurity strategies.

Over the past year, the distributor has seen a significant rise in the number of partners leveraging its intelligent cloud management platform CloudQuarks. Now the company has embarked on a journey to release an improved and enhanced version 2 of CloudQuarks. With many new features, the enhanced version has been updated with feedback from partners. Redington has also built its capabilities within SecureQuarks and DataQuarks, which cater to end-to-end cybersecurity and analytics demands respectively, in the market. IoTQuarks by Redington also features Industry 4.0, which is the company’s recent Smart Factory initiative in collaboration with PTC, a leader in industrial IoT, CAD, PLM and more.

At GITEX Global, reach out to senior executives at the Redington stand A1 in Hall 5 to know more about how the distributor can help you address technology friction and embrace innovation.

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