May 30, 2024

PUMA and the iconic streetwear brand, Baby Phat have collaborated on a daring collection worthy of the modern showstopper. 

The PUMA x Baby Phat collection retails between $25-$110 and is set to launch on Aug. 17 via, at select Foot Locker and Champs Sports stores and online at those retailers. The campaign featuring Baby Phat founder, Kimora Lee Simmons, and her daughters, Ming and Aoki Lee, is one reminiscent of an early 2000s spread merging the feels of what was with what is.

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