Music promotion is the hottest trend in the new age of entertainment. The old forms of marketing, such as radio, television, movies, are being replaced by more popular and effective methods, thanks to the increased influence of the internet. Today, it is easier than ever for people to make music and get it to reach millions of potential customers. If you have an interesting sound or music, a well thought-out promotional campaign can make your album or sound up in front of millions of potential customers, all in a relatively short period of time. Here are some great ideas for music promotion that can help your music makes waves on the web.
Social Media – Artists and music promotion companies now know that it takes more than just putting up a website to make their music known. In fact, the most successful promotions usually begin with a video, blog post, press release, or social media post. Music promotion simply means that you’re spreading the word on your music, but nowadays, when pros in the industry refer to their work as ‘promotion,’ they usually mean the paid promotion, streaming platforms, social networking sites, and even paid advertisement. If you haven’t figured it out yet, promotion involves getting your music into the light of the public. It also involves gaining a response within 7 days. So what can you do to promote your music?
One way to get people interested in your music is through promotion through social networking sites, such as Facebook, Twitter, and MySpace. You can start your promotions there, by making friends and spreading your music online. Every day you should send out at least one update or announcement to your friends. This can gain a lot of attention, especially if you have something new coming out, or you announce a collaboration with another artist or group. Just be careful not to do any promotion of yourself, unless you want to be called a spammer!
Another great idea for music promotion is Instagram ads. Everyone uses Instagram now, so why not take advantage of the platform to help you market yourself and your music. All you need to do to start posting Instagram ads is to create an ad, and attach a link to your website. People who are searching for your music will go to your Instagram page to see what you’re up to, and they’ll be able to follow you on the site to learn more about you and your music. Every time you add a new Instagram ad, you’ll be adding followers who can help spread the word to new fans.
Another great way to target market to your target market is by using online distribution services like CD Baby, TuneCore, or Bandcamp. These services allow musicians to sell their CD’s right on the internet. This is great for anyone who wants to promote their music online, since the internet is full of potential places where someone looking for your music can find you.
You can also do direct email marketing to your target audience. Everyone in the music industry sends out emails and most of them aren’t really that effective for music marketing. However, it’s important that you send out a few every week to your list. This gives you a chance to interact with your fans and gain their trust. Trust is very important to the survival of any musician in the music industry, so you must work hard to keep it.
The last, and maybe most effective way of music promotion are to get on twitter. There are many musicians in the music industry who use twitter to promote themselves. In order to get more attention from twitter, make sure you follow other musicians who are related to your genre of music. This will allow you to grow a loyal following of people who are willing to support your music professionally.
Music promotion isn’t an easy thing to do. However, if you take the time to learn the ins and outs of twitter and other social networks, you can greatly increase your audience and your revenue quickly. Artists and professional music businesses need to stay active in order to keep selling albums and touring. In order to do this, they must be active within their social networking communities.