Music promotion is a crucial part of making it as an artist. A lot of individuals get into the music business and forget to plan for a budget. I actually know a lot of talented artists who can make amazing music but they never planned to budget for music promotion so their music is just sitting in music limbo with a lot of other talented artists who failed to plan.
Let’s get something straight. Major artists such as Jay-Z, Taylor Swift, Beyoncé, and Kanye West spend hundreds of thousands of dollars on marketing and promoting their music. So, as an artist who is starting from noting who has little to no fan base why would you think you can have any success with your music? It’s a crazy thought that needs to be removed immediately if you expect to make any progress in the business. And if you didn’t know that the music industry is a business this is your harsh reality wake up call.
Alright so now that we got that out the way let’s talk about music promotion and music promotion companies. One of the first things an artist will try to do once it sets in that without a budget they aren’t going anywhere is try to find cheap music promotion. If this is you please stop before you waste your money. I can guarantee anything that’s cheap isn’t real and all it will do is give you a fake online persona. Which in fact can come back to haunt you. If you think you can grow your fan base using $5 gigs then save your money and do nothing until you have a real budget.
Real music promotion is expensive. Why you ask? Simply put lets go back to my previous statement that major artist who already have a following spend hundreds of thousands of dollars on promotion. The reason is because music promotion is costly. With people having short attention spans getting their attention has become even more increasingly difficult. That means reaching your marketing objective is going to be even that more difficult to achieve thus increasing your cost to promote. In addition, with new artists popping up like weeds it’s also more competition while you’re vying for time from already established artists. So, now hopefully that has painted an even bigger and brighter picture for you. You’re a small fish in an ocean where new fish are being added at a rapid rate and there are sharks that have the means of finding food and you’re trying to get a meal yourself.
Looking for a music promotion company first you want to look at the track record. Has this company promoted any artists in your genre? Do they have any testimonials or good reviews? How long have they been in business? These are a few questions to start with. If the company hasn’t been in business for at least a few years I would be skeptical. Music promotion tactics change rapidly so a new company wouldn’t yet have the knowledge of knowhow to deal with changes yet. Also, a company that hasn’t promoted any artist in your genre might struggle to get your music to the right audience. So, again these are some things you need to consider.
Before you get started making music make sure you have a budget to promote it properly or else you will be another person with great hopes but no real plan. Luckily for you there is a company that has been in business since 2003 promoting artist. Not just indie artists but major artists as well. They have promoted artists in every genre you can think of and even get involved when a new genre is born to learn about tactics to reach those individuals. They have adjusted their campaign over the years to keep promotions competitive and give the biggest chance for an artists to stoke success with their music. This company is iTunes Exposure which is ran by James Moore who is the Chairman/CEO of MooreSuccess Inc. which owns and operates iTunes Exposure. If you are a serious artist who is looking for serious music promotion then you need to use iTunes Exposure. You can find out more about iTunes Exposure by visiting the website www.iTunesExposure.com or Googling iTunes Exposure. The campaigns are more than affordable as you get constant music promotion for your Single, EP, or Album respectively depending on which music you’re putting out.