What exactly is a music marketing plan & why do you need one? The music industry is like a dark, underground money trench, a maze of scams and snake-oil salesmen where only pimps and thieves run free. It’s the “elite few” that really make the big bucks with music, but it’s also the “elite many” that get scammed and thrown out along the way. And the music industry is all about networking, which means those without a network will struggle to break into the industry at all. So, it goes without saying that a good music marketing plan is a must if you want to succeed in this business. Get the best music marketing plan when you use iTunes Exposure. They can market your album, EP, or single.
A music marketing plan is nothing more than the blueprint on how you and your band/artists, singers, or DJs go about making a mass, NEVER EVER play in front of a real audience. No sales talk here! This is an absolutely top priority! You must first contact your local radio station(s) and find out what hours their listeners are after. If you don’t get any response, move on to your next step. This might seem obvious, but there are many artists who fail to even reach this step, simply because they’re so busy dreaming up ideas on how to market their bands(and themselves), that they never bothered to even contact the people who could help them.
In order to be successful, your music marketing campaigns must have two primary ingredients: compelling & interactive content. Not only must these two be in sync with one another, but your audience should be able to interact with your content. How is this done? By way of storytelling.
Most artists who create promotional videos for their music marketing plan fail to realize that the fan following that they so desperately desire, can be gained simply through incorporating the concept of storytelling into their overall promotional strategy. In fact, many artists consider videos to be more effective than marketing materials such as printed flyers, posters, and postcards, simply because of the “storytelling” component. Consider this: when someone is watching your video and they find something of interest, they automatically interact with it in some way, either by asking questions or sharing their own opinion of the story.
Utilizing storytelling in your marketing campaigns will not only give you a dramatic boost in terms of audience engagement, but will also make the process easier and more cost-effective than other forms of promotion. This is because you can take any form of narrative and turn it into a multimedia experience for your audience. For example, if you were advertising a singles Only concert by one of your favorite female artists, you could easily do so by recording your event live in front of a camera and then posting the video to your social media pages or website. Additionally, you could compile a montage of clips from previous singles concerts and compile the best ones into a short movie to be used in online promotions.
When it comes to music videos, you can also take them on tours. Many artists these days are doing this as a promotional strategy, particularly when they are headlining a tour that will take them across multiple cities. If you happen to be a fan of one of these performers, you should definitely try to schedule a viewing party or featuring one of your favorite artist’s music videos in your marketing campaign. Not only will you be able to show off the clip to your social media followers, but you will also have an opportunity to meet up with other fans and promote future events involving the artists or the tour.
Finally, it’s important that you work with local and regional music shops to help spread the word about your latest project. If your musician has a YouTube channel or Facebook page, you can feature links to both of these websites in your marketing efforts. As well, you may want to sign on with a merch dealer to get exclusive rights to sell items associated with your artists’ music. You can also contact radio stations to play songs on the air linked to your artists’ names to help get the word out.
These are some of the strategies that you can use to draw in new fans. With any marketing plan, it’s important to remember that you need to build interest in order for it to be successful. Music fans love to be able to interact with the artists they admire, so encouraging fans to tell their social media friends about your upcoming event is a good way to go. Be sure to post regularly on both your online and offline social media accounts, and sharing links to your upcoming music videos with your Instagram accounts. Finally, create an engaging 360 video to share with your audience. This will dramatically increase your fan base. Head over to iTunes Exposure and get your expert music marketing campaign.