Music marketing companies often work with artists who are just starting out and have little or no reputation in the music industry. They are the go between for the artist and the fans, offering both promotion and product sales along the way. This helps establish a personal relationship between the artist and fan base while they learn to market themselves and their music. If you want to use the best music marketing company, make sure you use iTunes Exposure. They have been helping artists since 2003 get their music heard worldwide.
One way music marketing companies build a following is through social media marketing strategies. This strategy includes creating and maintaining strong social media profiles that showcase the artist’s personality and strengths. Artists may sign up with social networking sites such as Facebook and Twitter to promote themselves and their music. If they do not have a Facebook page already, artists can join sites such as Digg or Reddit to get fans to join their page. These websites allow users to post comments, update their status, add pictures, or upload videos. Artists can use these websites to establish themselves as experts in their chosen genre, or simply to make friends and connect with their fans.
Another way a music promotion company can help an artist is by offering a music marketing campaign. A marketing campaign can include touring promotional offers, custom music releases, online downloads, radio promotions, and concerts. Each one of these offers draws attention to the artist in a different way and can help create a solid fan base from the start. Music marketing companies will carefully plan each campaign, paying attention to how the artist will be perceived by his or her fans, how the artist’s image will be portrayed, and what types of promotional items will be most appealing to the audience.
The internet is a valuable tool for marketing. Many music promotion companies offer a service known as online promotion. Online promotion includes helping fans find the artist in the search engines, posting links to their website, social networking, and sharing of promotional information such as coupons and deals. These services can bring more awareness and fans to the musician. If the artist can find a way to showcase their talents online, they may be able to bypass the vast majority of potential fans.
Other forms of promotion available through music marketing companies include but are not limited to, YouTube, Facebook, twitter, LinkedIn, etc. YouTube is the largest online video site, but many artists fail to take advantage of this medium. Artists who have a strong fan base on YouTube can greatly expand their fan base through Facebook and twitter, which are two of the biggest social networks on the internet. Artists can post messages on both of these platforms to reach a completely new audience. For example, if the artist posts on twitter “check out my new website”, that song could go viral and reach millions of fans.
A good fit between an artist and a music marketing company doesn’t just mean working together, or a favorable review, it also means finding the right fit for the artist to make the best type of promotion for their business. The first step in finding a good fit is choosing a platform. It can be difficult for a new artist to choose which platform will best suit their needs. Most music marketing companies recommend using four or five different platforms. These platforms include but are not limited to, iTunes, google play, Bandcamp, YouTube, and Yahoo! Music.
Next, an artist should look for good music marketing companies. A good marketing company will help build and coordinate promotional campaigns to spread the word about the artist. If a band has fans on five or more platforms, it’s a great idea to work with a marketing company that offers those five platforms for promotion. By working with a marketing company that offers the five most popular platforms for promotion, the band’s fan base will be exponentially larger.
Finally, some artists are good at making videos and submitting them to various streaming sites. These types of videos are great marketing tools for the artist, as they allow fans to see the latest songs, videos, and interviews from the artist. Look for music marketing companies that offer these services to bands who have a strong online presence. Head over to iTunes Exposure now and get started with one of their campaigns today.