December 2, 2022

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N O V E M B E R   2 0 2 2

Connected Wellness: 
Tracking The Rise Of 
Health-Tracking Technology, 
a PYMNTS report with 
research sponsored by 
CareCredit, examines how 
payments experiences 
impact consumers’ medical 
choices and their loyalty to 
healthcare providers. 

T R A C K I N G   T H E   R I S E   O F 

H E A L T H -T R A C K I N G   T E C H N O L O G Y 

Connected 

Wellness:

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Key Findings

PA G E 04

Introduction

PA G E 02

Conclusion 

PA G E 18

 Methodology

PA G E 20

Connected Wellness: Tracking The Rise Of Health-Tracking Technology 
was produced with support provided by CareCredit, and PYMNTS is 
grateful for the company’s support and insight. PYMNTS retains full 
editorial control over the following findings, methodology and data 
analysis. 

A C K N O W L E D G M E N T

Table 

Of

Contents

02 04

18 20

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Connected Wellness:  Tracking The Rise Of Health-Tracking Technology 

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© 2022 PYMNTS All Rights Reserved

Wearable devices such as the Fitbit Versa and Apple Watch have be-
come a cornerstone of the United States healthcare landscape. In 
the U.S., 107.8 million consumers use wearables to keep tabs on their 
health, and their numbers are growing — especially among millenni-
als, Generation Z and consumers living in urban areas. 

These numbers indicate that wearables and other health-tracking 
technologies will grow more central to U.S. consumers’ lives. The 
only question is, which ones will deliver the level of experience these 
health-conscious users demand?

In Connected Wellness: Tracking The Rise Of Health-Tracking 
Technology, a collaboration with CareCredit, PYMNTS goes back to 
the field to survey a census-balanced panel of 2,668 consumers 
about how they use the internet and connected devices to take their 
health into their own hands — and why they choose one wearable 
over another. 

This is what we learned. 

Connected 

Wel ness:

T R A C K I N G   T H E   R I S E   O F   H E A LT H –

T R A C K I N G   T E C H N O L O G Y 

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Connected Wellness:  Tracking The Rise Of Health-Tracking Technology 

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© 2022 PYMNTS All Rights Reserved

HALF OF U.S. 
CONSUMERS NOW USE 
WEARABLES OR APPS 
TO MONITOR THEIR 
HEALTH.  

Across the country, 96.5 million con-
sumers used a device, app or website to 
track their health or vitals at least once 
in October 2022, and more are beginning 
to try such devices every day. The use of 
health-tracking technologies has grown 
by 21%, a projected 21 million more U.S. 
consumers, since November 2021.

This usage makes health-tracking tech-
nology the single most used connected 
health technology in the U.S. Roughly 
one-third of consumers used other con-
nected health technologies last month, 
including telemedicine appointment por-
tals and social exercise. 

Source: PYMNTS 

Proprietary research

N varies based on month; N = 2,668: Complete responses in 

 October 2022, fielded Oct. 10, 2022 – Oct. 18, 2022

FIGURE 1: 

Adoption of health-monitoring technologies
Share of consumers using health-monitoring technologies, by date

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Connected Wellness:  Tracking The Rise Of Health-Tracking Technology 

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© 2022 PYMNTS All Rights Reserved

Gen Z was the most likely to track and manage their health data 
via app or site, with 62% of these consumers doing so. Just 34% of 
Generation X consumers and 12% of baby boomers and seniors used 
apps and sites to track their health indicators.

Wearable devices are also rapidly gaining popularity, with smart-
watch ownership growing the fastest. One in every three adults 
reported owning a smartwatch in October 2022 — 38% more than in 
January 2021. 

Wearables are especially popular among millennials: 63% used at 
least one in October. Just 40% of Gen X consumers and 18% of baby 
boomers and seniors used wearables in October. 

FIGURE 2: 

Usage of health-monitoring technologies by generation 
Share of consumers in each demographic group who use select health monitoring technologies

Source: PYMNTS 

Proprietary research

N = 2,668: Complete responses, fielded Oct. 10, 2022 – Oct. 18, 2022

37.3%

61.8%

58.3%

53.6%

33.9%

12.4%

41.7%

59.1%

63.3%

59.8%

39.5%

18.3%

Use a website or app to

monitor or track health

Use wearable technology to

monitor or track health

Sampl

e

Generatio

n

0%

20%

40%

60%

0%

20%

40%

60%

Sample

Generation Z

Millennials

Bridge millennials

Generation X

Baby boomers and seniors

Adoption of health-monitoring technologies, by demographics

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Connected Wellness:  Tracking The Rise Of Health-Tracking Technology 

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© 2022 PYMNTS All Rights Reserved

T H E   M O S T   P O P U L A R 

H E A LT H -T R A C K I N G   A P P S   

I N   T H E   U.S . 

Consumers downloaded the top health- 
tracking apps in the U.S. a collective 53 
million times in the last year. Among 
the 10 most downloaded apps, MyChart 
was the leader, with 10.6 million down-
loads between Q4 2021 and Q3 2022. 
The third-most downloaded app was Flo 
Period Tracker & Calendar, which consum-
ers downloaded 8 million times in that 
same time frame.1

4.5

4.3

5.7

4.8

6.4

4.7

6.6

8.2

5.8

8.0

6.4

8.6

10.6

11.8

26.8

41.8

53.2

0

20

40

Q1 2022

Q2 2022

Q3 2022

Q4 2022

MyChart

MyFitnessPal: Calorie Counter

iHealth COVID-19 Test

Flo Period Tracker & Calendar

Finch: Self Care Widget Pet

ShutEye: Sleep Tracker

Fabulous: Daily Habit Tracker

Blood Pressure App

Google Fit: Activity Tracker

FollowMyHealth®

Most downloaded health tracking apps in the USA

Source: Author unknown

Current App Usage Statistics. Apptopia. 2022. 

1 Author unknown. Current App Usage Statistics. Apptopia. 2022. 
Accessed November 2022.

FIGURE 3: 

Most downloaded health-tracking apps in the U.S. 
Number of year-to-date Apple App Store and Google Play Store downloads 

for top 10 health-tracking apps

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Connected Wellness:  Tracking The Rise Of Health-Tracking Technology 

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© 2022 PYMNTS All Rights Reserved

THERE IS A DIGITAL DIVIDE 
IN HEALTH AND WELLNESS 
TRACKING: TWICE AS MANY 
AFFLUENT CONSUMERS USE 
WEARABLES OR APPS THAN 
LOWER-INCOME CONSUMERS.

Consumers in urban areas are nearly twice as 
likely as those living in rural areas to have used 
health-tracking devices, apps or sites in the month 
preceding the survey. In total, 63% of urban consum-
ers used a health-tracking device or app, and 32% of 
rural consumers did the same.

Location is not the only factor determining consum-
ers’ appetite for health-tracking technology. Income 
also plays a key role. High-income consumers are 
nearly twice as likely to use these technologies than 
low-income consumers, with 63% of high-income 
consumers adopting these technologies in October, 
far ahead of their low-income counterparts, of which 
34% use them.

Both of these divides — across geographic locations and income brackets — are grow-
ing with time. Urban and high-income consumers’ use of wearables, sites or apps to 
track health data has increased by 31% since November 2021, but use among rural and 
low-income consumers has remained largely unchanged throughout the year. 

FIGURE 4: 

Evolution of health-monitoring technology  
Share of consumers using at least one health-monitoring 

technology over time, by demographic

Source: PYMNTS

Proprietary research

N varies based on month; N = 2,668: Complete responses 

in October 2022, fielded Oct. 10, 2022 – Oct. 18, 2022

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© 2022 PYMNTS All Rights Reserved

EVEN AMONG THE MOST 
ENTHUSIASTIC ADOPTERS, 
FEW CONSUMERS USE 
HEALTH-RELATED 
TECHNOLOGIES IN THEIR 
DAILY ROUTINES.

Although the number of consumers using health- 
tracking sites and devices is growing, their use of those 
technologies remains sporadic. Just 18% of all con-
sumers use wearable technology daily, and just 14% 
use health-tracking apps and sites daily. Among people 
who use smartwatches, 61% of them use them week-
ly or monthly. Among those who use health-tracking 
apps, 57% cite weekly or monthly usage.

This usage is very much at odds with how the com-
panies selling these technologies intend consumers to 
use them. Companies designed these wearables and 
other health-tracking technologies for consumers to 
use every day, but just a handful of consumers use 
them more than once per week.  

FIGURE 5: 

Changes in the frequency of use of health-monitoring technologies  
Share of consumers who used a health-monitoring technology, by frequency of interaction and date

Source: PYMNTS

Proprietary research

N varies based on month; N = 2,668: Complete responses 

in October 2022, fielded Oct. 10, 2022 – Oct. 18, 2022

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Connected Wellness:  Tracking The Rise Of Health-Tracking Technology 

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© 2022 PYMNTS All Rights Reserved

THE APPLE WATCH IS THE 
MOST POPULAR WEARABLE 
TECHNOLOGY IN THE U.S., 
AND ITS COMMAND OVER THE 
MARKET IS GROWING. 

Apple reported shipping 137 million Apple Watches 
worldwide in 2021, well above the 92 million registered 
in 20192 — and our research shows that their popularity 
is still growing.  Nineteen percent of the adult popula-
tion, a projected 49.6 million people, owned an Apple 
Watch in October 2022, compared to 13% in November 
2021 — far and away more than any other wearable 
technology. The next-most common wearable is a 
Fitbit, which 14% of consumers in the U.S. own.

FIGURE 6: 

Top four wearable tech brands
Share of consumers who reported owning selected brands of health-monitoring wearables, by date

Source: PYMNTS

Proprietary research

N varies based on month; N = 2,668: Complete responses 

in October 2022, fielded Oct. 10, 2022 – Oct. 18, 2022

2 Lim, S. Smartwatch Market Grows 24% YoY in 2021, Records Highest Ever Quarterly Shipments in Q4. 

Counterpoint. 2022.  Accessed 

November 2022.

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Connected Wellness:  Tracking The Rise Of Health-Tracking Technology 

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© 2022 PYMNTS All Rights Reserved

The consumers who own Apple Watches 
appear to be using them partly because 
they connect to their other Apple devic-
es. Thirty-eight percent of Apple-branded 
smartwatch owners also use an iPhone, 
compared to just 7.4% who use Android 
phones. Similarly, the consumers who own 
Samsung watches tend not to own iPhones. 
This suggests that many consumers choose 
wearable technologies that are designed to 
function alongside compatible devices.  

Source: PYMNTS

Proprietary research

N varies based on month; N = 2,668: Complete responses 

in October 2022, fielded Oct. 10, 2022 – Oct. 18, 2022

FIGURE 7: 

Evolution of usage of wearable brands
Share of consumers who report owning select brands of health-monitoring wearables, by date and type 

of smartphone

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© 2022 PYMNTS All Rights Reserved

Conclusion

Consumers across the U.S. — especially the young and the 
urban — are turning to health-tracking apps and wearables 
to take their health into their own hands. This underscores a 
growing opportunity for businesses and innovators to capture 
these health-conscious consumers’ business — if they can de-
liver a digitally integrated, seamless user experience to win 
out the competition. 

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Connected Wellness:  Tracking The Rise Of Health-Tracking Technology 

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© 2022 PYMNTS All Rights Reserved

Methodology

For Connected Wellness: Tracking The Rise Of Health-Tracking 
Technology, a PYMNTS and CareCredit collaboration, we 
surveyed 2,668 consumers from Oct. 10 to Oct. 18 to learn 
about how patients pay for healthcare. Respondents were 
48 years old on average, 51% were female and 32% held 
college degrees. We also collected data from consumers in 
different income brackets: 36% of respondents earned more 
than $100,000 annually; 30% earned between $50,000 and 
$100,000; and 33% earned less than $50,000.

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Connected Wellness:  Tracking The Rise Of Health-Tracking Technology 

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© 2022 PYMNTS All Rights Reserved

PYMNTS is where the best minds and the 
best content meet on the web to learn about 
“What’s Next” in payments and commerce. 
Our interactive platform is reinventing the 
way companies in payments share relevant 
information about the initiatives that make 
news and shape the future of this dynamic 
sector. Our data and analytics team includes 
economists, data scientists and industry 
analysts who work with companies to measure 
and quantify the innovations at the cutting 
edge of this new world.

For more than 35 years, the CareCredit 
healthcare credit card has been helping 
people get the care they want and need. From 
dentistry, veterinary care and hearing aids to 
prescription glasses and cosmetic surgery, 
CareCredit is a way for people to pay for 
care not covered by insurance — including 
elective procedures, copays, deductibles and 
coinsurance — often with special financing. 
CareCredit is now accepted at more than 
250,000 provider and health-related merchant 
locations, and there are more than 12 million 
CareCredit cardholders. CareCredit is a 
Synchrony solution. Synchrony is the largest 
provider of private label credit cards in the U.S. 
Visit carecredit.com to learn more.

About

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Connected Wel ness: Tracking The Rise Of Health-Tracking Technology 

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T R A C K I N G   T H E   R I S E   O F 

H E A L T H -T R A C K I N G   T E C H N O L O G Y 

Connected 

Wellness:

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