Social proof is a powerful and useful tool in e-commerce. It can help expand your audience, establish your brand as a trustworthy business, and most importantly, increase your conversion rates by influencing customer purchasing decisions.
Social Proof: More Vital Than Ever.
According to recent research, 98% of shoppers will read product reviews before buying. Also, 21% of shoppers use the internet daily to research local companies. 35% of buyers did so weekly. In fact, only 1% of buyers never look for social proof while researching local businesses.
While most entrepreneurs recognize the value of social proof, they are often unsure how to apply it in e-commerce. These strategies can help you make consumer feedback a driving factor in your store’s success.
1. Use Visuals to Highlight Customer Reviews
To show client testimonials on your ecommerce website, you must first attract your audience’s attention. And what better method than to use a visual presentation? The human brain can evaluate visuals and assign meaning to them in as little as 13 milliseconds.
Therefore, if you can show social evidence on your site with screenshots, photographs, or videos, you should.
2. Improve Your Social Proof
Making your ecommerce site’s social proof more engaging is another wonderful method to attract users. Videos are a great way to communicate personal tales. Client-made videos are a great method to demonstrate to potential customers what they can expect from your brand’s offerings.
You can use live updates on Shopify ecommerce sites to spice up social proof.
3. Ask Experts for Advice
Visual presentation and clever methods can help you maximize social proof in e-commerce. However, they won’t always provide you with the advantages you need to stand out. This is especially true in a low-trust industry like fashion or wellness.
Experts in your field may be able to help you persuade potential clients that your company will deliver on its promises. It’s true that some potential customers may be hesitant to try new products. Therefore, it’s wise to use social proof from a recognized professional or influencer.
This is a terrific method to build consumer trust. However, if finding an industry insider to endorse your product isn’t feasible, you can still leverage someone’s authority to generate brand trust. Obtaining third-party ratings and trust badges is a great way to do so.
4. Be open about your customers.
For example, too many online firms have abused client testimonials in the past. Amazon claims to have erased 200 million suspected fraudulent reviews in 2020. The CMA also found over 16,000 Facebook and Instagram groups where marketers paid for false reviews.
If you run an ecommerce business and are still trying to break through in a competitive market, the widespread distrust from phony reviews is a serious issue. After all, how can customers tell if the social evidence on your site is genuine?
There are a few ways to validate the social proof on your homepage. For example, you can identify “verified buyers” in your reviews. This means that each review includes a profile photo, a name, a trust badge, and information about the goods purchased.
5. Increase Social Proof with Marketing Campaigns
Don’t forget that getting folks to leave a comment isn’t always easy. The truth is that less than half of consumers will post a comment. With this in mind, it’s reasonable to infer that getting client testimonials is the first step to fully leveraging their power.
Therefore, create an automatic email campaign to do this. In addition, create a follow-up email asking customers to leave reviews and schedule it to go out a few days after they receive their products.
Further, use social media to engage with existing consumers and urge them to become brand ambassadors. If you sell things that appear excellent in images and videos, you should encourage your customers to submit their own content.
In addition, you can encourage buyers to tag you in social media posts. Create hashtags that users can use on photographs of your merchandise. Additionally, you can hold contests where people must submit a testimonial to win a gift. You make the call. However, rest assured, the outcome will be fantastic.
Using social proof can help your ecommerce business stand out. Just providing reviews or ratings isn’t enough anymore. Therefore, in 2022, to maximize social proof on your distribution channels, remember to:
- Make your testimonials aesthetically appealing.
- Use professional advice, third-party endorsements, and media references.
- Demonstrate that your product reviews are genuine.
- Encourage customers to become brand ambassadors.
This will not be a quick process. Nor will it, truthfully, ever end. However, you can trust that your efforts will be rewarded. This is especially true now that so many online shoppers read reviews.
Image Credit: Picjumbo.com; Pexels; Thank you!